THE BRAND

CUCINELLI HISTORY

Since 1985 immersed into the serenity of the Umbrian countryside, in Solomeo medieval village, Brunello Cucinelli has created a new business dimension. The Brunello Cucinelli Spa is the leading global company of cashmere clothing. A fashion house driven by creativity, from products to human relationships. It was 1978 when the well-known entrepreneur decides to jump into the fascinating adventure of manufacturing by producing 5 samples of knitted sweaters whereof one in cashmere. Given the passable success achieved he decides to do the quality leap specializing in one single product: the cashmere knitwear. Then came the time of innovation: "desecrate" and update the noble yarn, moving from tradition to fashion, painting it of all colors of the rainbow and making it a item for women. After growing the company, the idea was to accomplish the business in a particular atmosphere, in an old village of the thirteenth century, renovated at the expense of the company. A new lifestyle. Making work more human, place the human being in the middle of it is the dream of the Umbrian entrepreneur now famous worldwide for coloreful cashmere collections: a "Humanistic Business". Classy collections for men and women that ensure the quality craftsmanship of made in Italy and the Umbrian sartorial tradition of workmanship exclusive yarn to create high-quality cashmere garments: a value that remains unchanged over time.