THE BRAND

ETRO HISTORY

Etro is synonymous with style. A brand that stands for elegance that comes from Gimmo Etro's passion for travel and history. Founded in 1968 the production was focused on great value's materials, made with fine fibers and decorated with elegant and original drawings and colors. In the '80s the fashion house created the paisley jacquard fabric, treated with a special lamination technique that soon became a status symbol in those years. Etro pret-a-porter was born in the 90s and is distinguished by its extraordinary craftsmanship combined with original and creative choices of materials and tailored clothing collections for men and women. Etro is tradition and innovation, imagination and creativity that comes together in a steady peculiarity. The woman who wears Etro expresses femininity away from chiche, she is eclectic, imaginative and daring. The man is sure of himself, is a dreamer, a free spirit.