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Massaboutique.com > The Brand
The Brand: Adidas
 Adidas. The famous brand was born in the 1920 thank to Adolf Dassler, who designed and produced his first shoes dedicated to the sport. It was a big news, above all when Dassler decided to realize specific models for each type of sport, starting from the athletic also because he was an athlete. The brand name, famous in the entire world, is the mix of his nickname (Adi) and the first three digits of the second name. In the 1950, he introduced the first soccer shoes model for the national German team and, in few years, the brand became a very international business. Now Adidas is leader for sporty shoes, accessories and apparel: both technical performing and urban collections. Some model and lines such as Original are icons of style, quality and performance.